Kia India Clocks 106% Y-o-Y And 36% M-o-M Growth With Sales Of 15,015 Units In June 2021

Kia India, recorded sales of 15,015 units in June 2021, registering over 106% Y-o-Y growth. The brand sold 8,549, 5,963 and 503 units of the Seltos, Sonet and Carnival respectively. A 36% M-o-M growth indicated an improved customer sentiment after an ease in the lockdown curbs across the country.

Commenting on the sales performance, Mr. Tae-Jin Park, Chief Sales, and Business Strategy Officer, Kia India said, “The last few weeks have shown signs of improved customer sentiment, and we continue to be optimistic about the future. The brand stays focused on providing the highest level of personalized customer experience and plans to strengthen the digital ecosystem with industry-first initiatives like Digi-connect. We, however, remain cognizant of the ongoing situation and are reviewing our operations week-on-week, evaluating measures to meet the demand for our vehicles.”

The Carmaker is optimistic for the second half of the CY 2021, as between January to June 2021, the brand sold close to 1,00,000 units of vehicles in the domestic market. Kia Seltos continued its dominance in the overall sales contributing over 50%, selling close to 50,000 units. Not far behind, the Sonet registered close to 46,000 units of sales, contributing almost over 47% in Kia’s overall domestic dispatches. 

With the growing interest in the brand in smaller towns and rural areas, network expansion remains a crucial part of its strategies. Kia has already expanded its network to 300 touchpoints across the country and has robust plans to foray further into Tier IV and up-country markets to connect with customers even in the remotest parts of India.