Kia Motors’ Brand Launch Campaign Crosses 250Mn Views In Less Than 40 Days
Kia Motors introduced its first brand campaign in India, which has received an overwhelming response from the Indian audience. The campaign has managed to create buzz on all digital media platforms crossing 250Mn views in less than 40 days since its official launch.
Mr. Manohar Bhat, Head – Sales and Marketing, Kia Motors India says, “We are delighted to witness such a phenomenal response to our first brand campaign in India. The campaign showcases the ‘Power to Surprise’ and at the same time exemplifies Kia’s focus and belief in design, which makes it different from other automobile campaigns in the market.”
The film ’Magical Inspiration, Stunning Designs’ has reached over 168 Mn unique online users which is 1/3rd of India’s internet population and generating over 6Mn Kia brand engagements. The uniqueness of the campaign has resulted in a lot of curiosity leading to the Kia India website traffic going to as high as 1.2 Lakhs per day. The campaign has already achieved more than 250 Mn video views across social media and over 200Mn views on YouTube.
