Maruti, Merc Benz, Volkswagen, Royal Enfield, Kia, Tata Motors Among Top India's Marketers

With nearly 20% of the list comprising women leaders, and sectors such as technology & digital, FMCG, Food & Nutrition & Auto shining through, BW Marketing World’s BW Top 50 Marketers reflects the changing dynamics of the industry.

Never before was the role of the ‘marketer’ more central towards achieving a business’ growth objectives. Brand is equal to business value in a world, where technology transforms, and leads, all in its wake. In this perpetually changing landscape, there are few marketing leaders, who beat the odds and kept pushing the envelope in their journey of being truly consumer-centric.

The BW Top 50 Marketers 2021, an initiative supported by BW Businessworld & led by BW Marketing World, tracked not only the overall work done, initiatives undertaken, the always-on avatars and strategies of brands but also the marketing leadership that steered companies towards growth in the year gone. The debut edition, officially launched on February 18, 2021, celebrates the most influential marketing leaders in India. The online summit and awards ceremony garnered a viewership of over 1.5 Lakh between social and online platforms, where it was telecast.

“Every single name in this ‘BW Top 50 Marketers 2021’ list represents marketing leadership, mentorship, a very substantial amount of work, and a certain innate ability to be agile and forward looking in tough times. The industry needs such thinkers today to gear up constructively for the decade ahead,” comments Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld. 

Even as the sectors saw turmoil in 2020, the auto sector saw surge either from pent up demands or the sudden need for guidance in future financial planning. Six leaders from the auto sector are in the #BWTop50Marketers 2021. Representing different pockets from the sector, these are Abbey Thomas, Head - Marketing, Volkswagen Passenger Cars India; Santosh Iyer, Vice President, Sales & Marketing, Mercedes-Benz India; Shakti Upadhyay, Head - Marketing & PR, Kia Motors India; Shashank Srivastava, Executive Director - Marketing & Sales, Maruti Suzuki; Shubhranshu Singh, Global Head - Brand & Marketing, ‎Royal Enfield and Vivek Srivatsa, Head - Marketing, Passenger Vehicle Business Unit, Tata Motors.