Mercedes-Benz Introduces Customized Financial Solutions By The Name ‘Wishbox’

Mercedes-Benz has introduced a host of innovative mobility solutions for aspiring customers named ‘Wishbox’. With a mix of unique and novel offerings, Mercedes-Benz India introduces Mobility Solutions that aim at encouraging and financially empowering customers to pursue the purchase of their dream Mercedes-Benz. These tailor-made initiatives are likely to invoke customer confidence and create additional customer traction in the market.

Wishbox combines innovative and customized Mobility Solutions with five primary features — Key-to-Key Change, 25-25-25-25, Zero down payment, Star Agility+ and Comprehensive insurance.

Mr. Martin Schwenk, MD & CEO, Mercedes-Benz India Limited, said, “At Mercedes-Benz, we understand the pulse of the Indian customers and it remains our relentless endeavor to introduce customized mobility solutions that excite them. We are introducing some industry-first mobility solutions with the aim of bringing back the much-needed customer confidence by offering them financial flexibility related to their car purchase. With our innovative and smart mobility solutions, we address the current market challenges and support our customers with their purchase decision. We are confident that these mobility solutions will find value among the customers and support positive market development.”

“We are also steadily pressing ahead with our BS-VI transition of the entire portfolio. Till date, we are already at a 60% plus transition level and by September 2019 we will be at 80% level. We are confident of completing our entire portfolio to BS-VI ahead of the mandated timeline of April 2020.” Mr. Schwenk added.

Benefits of ‘Wishbox’ mobility solutions:

· ‘Key to Key change’ allows customers to own two Mercedes-Benz cars in a span of 4 years. Applicable on GLE and GLS SUVs, this offer allows two upgrades at no extra cost and the customer always gets to own the latest product offering

· ‘25-25-25-25’ scheme allows a customer to own a Mercedes-Benz car without having to worry about the down payment and the immediate commencement of EMIs. The customer makes a down payment of 25% of the value of the car and then pays three annual payments of 25% each

· Zero Down payment is aimed at benefitting the customers by addressing the challenge of a high entry barrier by significantly reducing the down payment, as a regular down payment goes up to 40% including margin, tax, and insurance. The customer here pays only the road tax and enjoys EMI at a low-interest rate for 60 months.

· Star Agility+: The program for aspiring customers providing with up to 40% lower EMI costs, which are inclusive of maintenance, warranty and assured buyback. Providing an example, customers opting for a C-Class with 3 years loan tenure, the standard loan EMI would be Rs. 1,35,000/- (without maintenance). Under the new ‘Star Agility+’ program, the EMI will be Rs. 82,000/- including maintenance, allowing customers to save Rs. 53,000/- each month*

· Comprehensive Insurance: Additionally, customers will be offered complimentary two years insurance program which provides the benefit of minimal cost, leading to low equity requirement from customers and higher perceived value.