Mercedes-Benz Partners The Esport Competition ‘ESL One’ In India

Mercedes-Benz partnered with ‘ESL One’ scheduled in Mumbai. The Dota 2 action, a real-time strategy game, was held at the NSCI Dome from 19th to 21st April 2019. Best gaming talents and fans gathered under one roof to be a part of the Dota Major Championship. Kim Yong-min also is known as ‘Febby’ from team Mineski was voted the ‘MVP’ (Most Valuable Player) by the global fan community and jury. Mercedes-Benz awarded the ‘MVP’ of the tournament a Three-pointed star of choice valued at INR 40 lakhs. 

Martin Schwenk, Managing Director & CEO, Mercedes-Benz India said, “Eight of the world's best esport teams in Dota 2 came together to compete and make it a momentous event bolstering India’s virtual gaming ecosystem. The perception of gaming in India is gradually changing and we are witnessing a growing acceptability. 

Mercedes-Benz has been actively engaging with target audiences which are novel and dynamic and partnering with the biggest gaming movement of the world, ESL One, is a step in the right direction. We would like to congratulate the winning team ‘Keen Gaming’ and all the other players who competed enthusiastically and thank the fans for making this event a thrilling one.” 

Bernhard Mogk, Senior Vice President of Global Sales & Business Development at ESL said, “We are very happy to have found an enthusiastic and global brand of this magnitude becoming more and more passionate about the industry. Together we are looking forward to many more thrilling activations such as the MVP Award, which has become an essential part of our ESL One Dota 2 flagship tournament series.”