MINI India Delivers 512 Cars In 2020

MINI India has announced that it sells 512 cars in the calendar year 2020 (January – December). Withstanding the current market challenges and lockdown situation, MINI India regained momentum swiftly in the second half of the year. In Q4 2020 (October – December), MINI India posted the highest-ever quarter with a remarkable growth of 34% as compared to the same period in 2019 and also closed the year with the highest-ever monthly sales in December.

Vikram Pawah, President, BMW Group India said, “MINI was born out of a crisis. It’s a bold and daring brand that is authentic, inventive and optimistic by nature. It brings people and communities together even in the most extraordinary times. And in an unprecedented year, it has proven this once again. MINI India increased its overall segment share and grew by 34% in the last quarter, which is commendable in the current scenario. True to its genes, MINI managed to innovate and adapt swiftly by offering a complete online journey to its customers with the introduction of the MINI Online Shop. From here on, MINI will continue to gather momentum and serve its customers with products and experiences that are progressive and unique.”

The locally produced MINI Countryman commanded a share of over 40% in sales. The iconic MINI Hatch contributed 33% while the very popular MINI Convertible contributed over 23%.

MINI India introduced four successful new Limited Edition Models in 2020 – the MINI Clubman Indian Summer Red Edition, the MINI 60 Years Edition, the MINI Convertible Sidewalk Edition and the MINI John Cooper Works GP Inspired. Three of these Limited Edition Models were exclusively launched online and were sold out within a few days.