Numr Research: MajorityUrban Indians Drives Hyundai As Their Primary Car

Numr Research recently conducted a survey revolving around car ownership among affluent, urban Indians. The survey yielded some interesting findings. It is no secret that the auto industry has been hit by a prolonged and ongoing sales slump. According to the data released in the April-June period by SIAM (Society of Indian Automobile Manufacturers), the sale of passenger vehicles further declined by 18.42 pc compared to the same period last year.

Hyundai and Maruti together encapsulated over half of the market share, as per the survey. 27% respondents reported Hyundai as the brand of their primary vehicle. Following closely, Maruti managed to amass 26% share. Also, 11% respondents claimed to have a Honda whereas 9% chose Ford. Additionally, 8% respondents reported TATA as the brand of their car.

According to the survey, only 4% respondents have bought a vehicle this year compared to 16% respondents who reported purchasing a car in 2018. 69% of the respondents reported that they have purchased their primary car sometime in the last 5 years. Furthermore, 96% claimed to be the first owners of their respective vehicles.

When asked where they usually get their car serviced, the majority 86% reported that they go to an Authorised Service Centre while a paltry 3% claimed that they go to the local neighborhood shop. Lastly, 10% stated that they use a Multi-brand servicing chain like Mahindra First, Bosch Car et cetera.

Looking at the survey result, Amitayu Basu, CEO, Numr Research commented, “There is only one brand – Honda, that is miles ahead of other companies in terms of the NPS score, and this in spite of no new popular launches in the recent months. I would expect a new, price competitive launch from Honda in the small SUV space to seriously shake up this market”.

Survey Methodology

The survey was conducted online among the SEC A1 residents of Delhi NCR, Mumbai, Kolkata, Bangalore, Chennai, and Ahmedabad. The findings in this survey are based on the responses of over 500 respondents who were between 25 to 60 years of age, at the time of the survey. These people were all affluent vehicle owners who were also avid moviegoers and highly aware of the changing technological trends.