Truebil Launches #CoolGannu Campaign

Truebil has come up with a unique stratagem to deal with this problem through its unique #CoolGannu campaign. Under the initiative, Truebil will offer attractive little ice Ganeshas’ carved entirely by hand for every car purchased from the platform. The cute and quirky Ganesha figurines have a shelf life of 24 hours before they melt away. Ice Ganeshas come packaged in shapely thermal boxes so as to maximize their shelf life.

Sharing an insight into this venerable campaign, Shubh Bansal, Co-Founder, Truebil said that, “India has always been home to a rich and marvelous tradition of celebrating religious events such as Ganesh Chaturthi with absolute pomp and grandeur. But these spectacles have an adverse impact on the ecosystem when one takes into account all the undesirable elements that make way into the waters during the final immersion. This harms the water bodies greatly and all life that is dependent on it. To counter this negative impact of the Ganesha festivities, we have come up with #CoolGannu initiative that is an attempt to curb river pollution and keep our exchange with nature at the fundamental, elemental form by giving back only water, and not our waste, to the oceans and seas.”