Volkswagen Opens Its 1st Pop-Up & City Store In India

In a bid to enhance accessibility and touch points within the Indian market, Volkswagen, Europe’s largest carmaker today inaugurated their first City and Pop-up store in the state of Karnataka. Under the brands’ initiative towards preparing to be ‘Fit for the Future’ and being innovative, Volkswagen will be launching 30 new pop-up and city stores across key markets in the next one year.

The brand aims to touch base with the Indian heartland and offer them the opportunity to look and feel the brand before a customer makes his purchase decision. In India, in most cities, a car purchase continues to involve the agreement of the entire family. For making this a smoother effort, the Pop-up stores would facilitate this experience in high growth markets of the country.

While the city store, being a derivative of the pop-up store will cater to the young, vibrant and energetic customers living in urban areas. The city stores will be effective, efficient and completely upbeat while continuing to offer a premium experience. It will be paperless in nature that will address customer queries seamlessly in this new digital era. However, after-sales services will be undertaken by the nearest workshops associated to the traditional fully-featured dealerships within the city.

Sharing his thought process on this new establishment, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “Our business environment is changing at a breathtaking pace in view of new technologies and enhanced customer expectations. Our customers today value innovation and in turn expect a prompt and hassle-free experience with Volkswagen. In lieu of that, Volkswagen has been working relentlessly towards being ‘Fit for the Future’ within which we’ve inaugurated our first Pop-up and City store in Karnataka.”

Mr. Knapp further said, “This new format of transforming our sales stores is in alignment with our global growth strategy. As the world is moving towards connected mobility solutions, digitalization across the sales and after-sales process is pertinent. We’re constantly innovating our brand offerings and we trust our customers would appreciate the Volkswagen experience.”

Both the City and Pop-up stores are now fully operational and can be visited for heightened customer experience. With this, Volkswagen will cover a total network of 119 showrooms, 113 workshops in 100 cities across India.