Ather Energy Partners With BLive To Open Charging Stations

BLive, a multi EV retail platform and Ather Energy has announced a strategic partnership to drive EV adoption by offering the Ather experience to customers and helping build charging infrastructure across popular tourist destinations in the country, starting with Goa. In this partnership, Ather Energy and BLive aim to build an ecosystem that provides easily accessible EV experience and charging infrastructure across the country, leveraging the latter's pan-India presence at India’s top tourist destinations.

BLive will set up 5 charging stations for Ather Energy across Goa by the end of August, named 'BLive EV Zones'. It further plans to strengthen its presence by setting up 15 charging stations across the state by the end of the year, at prominent places. BLive will also offer a first hand Ather Energy E-Scooter experience and help customers with pre-booking and booking of the same through its BLive EV Store, the multi-brand online EV Store.

On the announcement of strategic partnership Ravneet S. Phokela, Chief Business Officer, Ather Energy said, “The electric vehicle market in India is amidst massive transformation and we have seen an exponential increase in demand for our electric scooters. We aim to leverage BLive’s strong presence, in Goa and other popular tourist destinations across India, in deploying Ather Grid and bringing the Ather experience to EV enthusiasts. Further, we hope to work very closely with BLive's range of partners, from Goa Tourism to the hospitality industry, in boosting consumer confidence in shifting to e-vehicles.”

Dayanand Sopte, Chairman, GTDC said, “Goa is among the most popular tourist destinations in India and we want Goa to set an example for sustainable tourism. GTDC supports all the efforts to make sustainable tourism and EV adoption in Goa. We want to create an environment where companies like Ather Energy and BLive can drive innovative change and lead us into the future. We aim to collaboratively encourage cleaner and sustainable ways to travel. We look forward to welcoming many such smart technologies.”

Samarth Kholkar & Sandeep Mukherjee, Co-founders BLive, said “We are happy to take another giant leap forward in driving the EV experience and adoption with Ather Energy across India, starting with Goa. Our partnership will help us offer premium hand-crafted experience on Ather’s e-scooter. Having Ather Energy on our EV experience platform further elevates our mission to drive EV adoption in India. We have already seen multiple pre bookings for Ather, in a few days of launch. This will only go higher and so will adoption to electric mobility ."