Benelli Launches Exclusive Dealership in Trichy

Benelli has announced the launch of its 36th exclusive showroom, in Trichy. The Benelli-Trichy showroom is situated in a plush locale at No. 28, Vikram Plaza, Karur Bypass Road, Trichy - 620018, Tamil Nadu.

The showroom showcases the recently launched BS6 Imperiale 400, under the dealership of ‘Benelli-Trichy’. The Imperiale 400 is a Retro-Classic motorcycle inspired by the Moto-Bi range produced by the Italian superbike brand in the 1950s. The Imperiale 400 was recently launched in India with prices starting from Rs. 1.99 Lakhs (Ex-showroom).

The Imperiale 400 is offered in three color options – Red, Black, and Silver.

Vikas Jhabakh, Managing Director, Benelli India said, “It gives us great pleasure to be associated with ‘Benelli-Trichy’, our philosophy of customer service is in tandem with the ethos of our Trichy Dealer Partner. The employees at Benelli – Trichy are trained to offer the best in terms of sales, service and customer experience, allowing customers to enjoy best-in-class, stress free ownership.”

He further added, “Our key motive is to ensure that Benelli’s 3-S facilities are present across India, to generate strong brand presence. From that aspect, Trichy is of great importance to us. We also believe that our dealership is not just a place to serve customers but a platform for enthusiasts to come and interact with other like-minded riders.”

Apart from Italian motorcycles, the showroom also showcases merchandise and accessories. Along with a host of motorcycle customization options, with more being introduced across India in a phased manner.

Selvaraj Subramani, Dealer Principal, Benelli-Trichy said, “We at Benelli-Trichy are absolutely thrilled to bring Benelli to Trichy. Through Benelli-Trichy, we look forward to fulfil the dreams of local enthusiasts by giving them a platform to explore their spirit of riding and freedom.”

Gowtham Subramanian, Dealer Principal, Benelli-Trichy said, “With the launch of this state-of-the-art showroom in Trichy, we wish to reach closer to our customers. Benelli-Trichy will be a one stop destination for avid superbike riders to come and experience the brand and its legacy.”