BMW Launches New M340i xDrive At Rs 69,20,000

BMW India has launched the new BMW M340i xDrive in the country. Locally produced at BMW Group Plant Chennai, the car is available for bookings at BMW dealership network and through Shop.bmw.in. Deliveries will commence from January 2023 onwards.

Introduced for the Indian market in 2021, the BMW M340i is the first high- performance BMW with an M engine to be made in India. The model is a segment best-seller due to its commanding performance, attractive design, rich feature list and unique M driving experience that it renders.

The BMW M340i is a perfect union between the 'Ultimate Driving Machine' - the BMW 3 Series - and the power of M. Engineered by BMW M, it delivers the quintessential sporting essence of the three while embodying BMW M's pure passion for motorsport. The resulting combination is an ultimate adrenaline rush for drivers.

Vikram Pawah, President, BMW Group India said, "The BMW M340i xDrive is a sure-shot winner as it amplifies the thrill of sheer driving pleasure to a different level, thanks to the power of M which lies right at its heart. This captivating formula meets the cravings of auto enthusiasts who want a premium sedan for everyday use that doubles up as performance machine when desired. It is amongst the best-selling models of BMW Group India today. The new BMW M340i xDrive presents an even greater package full of M performance, unbeatable dynamics, space, comfort and a new innovative digital experience. This refreshed avatar will further consolidate the leading position of M340i and win over more brand fans and M enthusiasts."

The exterior design of the new BMW M340i xDrive remains sporty. The front end cuts a wide, low-slung and aggressive figure. Framed by a single surround, the black mesh-style BMW kidney grille is linked to sleek Adaptive LED headlights with blue accents. Exterior mirror caps add an eye-catching premium look due to their design based on M exterior mirror caps. Horizontal lines and the slim, stylishly darkened light units housing L-shaped LED taillights give the rear a wide, athletic stance. The 19-inch M light alloy wheels in 791 M styling, diamond polished and jet black give the impression of an eager racing machine.

The interior accentuates luxury, comfort and the revered feeling of M. The first element to catch attention is the new digital BMW curved display which is harmoniously unified into the cockpit area so it almost looks like it is floating. Clear reduced design, eye-catching graphics, modern bright colours, futuristic textures and the interplay of reflections create an immersive visual appearance. Paired with M leather steering wheel with shift paddles they deliver a race car-like seating experience. Also, as exclusive design features, the digital instrument cluster and front door sills bear the model lettering 'M340i'. Ambient Lighting with six dimmable light designs creates an atmosphere for every mood while automatic three zone A/C maintains the perfect temperature. Adding to the sense of space is the large glass sunroof. The big luggage compartment has a capacity of 480 litres. The 40:20:40 split backrest and automatic boot lid operation provide greater flexibility for loading/unloading. The car's Harman Kardon Surround Sound system with 16 loudspeakers is an aural treat.

The new BMW M340i xDrive is powered by 2,998 cc straight-six petrol engine which produces an output of 374 hp and 500 Nm maximum torque. It is accompanied by the M Sport exhaust unit. The car completes the sprint from 0 to 100 km per hour in 4.4 seconds, making it the quickest BMW to be produced in the country.

The eight-speed Steptronic Sport automatic transmission performs smooth, almost imperceptible gearshifts. At any time, in any gear, the transmission collaborates perfectly with the engine, enabling it to develop its full power and efficiency. For even greater driving pleasure, it is available with steering wheel paddle shifters and cruise control with braking function as standard. The Driver Experience Control modes SPORT and SPORT+ help support more dynamic driving even further by transferring power to the rear wheels.

BMW ConnectedDrive technology breaks the innovation barrier and turns the car into an interconnected digital device. Host of ConnectedDrive features include Digital Key Plus, Emergency Call, Real-time Traffic Information and Remote Services through MyBMW app.               

The car is available at an ex-showroom price of Rs 69,20,000