Continental Tires introduces Conti SupRim Technology™ in India

Continental Tires, the leading premium tire manufacturer, has introduced Conti SupRim Technology™ in the Indian market. With the Conti SupRim Technology™, Continental Tyres re-engineered the rim strip compound to deliver superior anti-aging properties that enhance tire bead flexibility, strength, and tear resistance. The Conti SupRim Technology™ is now incorporated into all radial tires manufactured at Continental Tires’ plant in Modipuram.

Fleet operators and owners turn to mounting, demounting, and retreading the tyres to maximize utilization. This practice strains the bead areas making them brittle and susceptible to breakage. Instead of saving casing value and prolonging tyre life, customers end up potentially losing it entirely. Continental Tires specifically developed the Conti SupRim Technology™ for customers in the Asia Pacific markets like India, where customers practice retreading multiple times. The new rim strip compound has superior anti-aging properties, improved tear resistance, and high flexibility and strength. 

In conventional tires, bead durability tends to deteriorate up to 75% by the end of its first life. The Conti SupRim Technology™ ensures that the bead retains its initial durability throughout its first life and only results in a marginal decline of up to 18% by the end of its first retread. In short, the Conti SupRim Technology™ ensures superior retreadability and ease of mounting throughout the lifecycle of tires while delivering lower costs of ownership to customers.

“Conti SupRim Technology™ will prove to be path-breaking in the Indian market. This technology boasts a lower cost of ownership and provides superior performance and easier handling. This leading-edge technology will enhance our competitive presence in the industry among fleet operators and owners and successfully demonstrate superiority in innovation and quality at Continental. With the incorporation of Conti SupRim Technology™, we bring safe, durable, and robust tires to Indian fleets. Our customers across Asia have shown great confidence in this technology to enrich their long-term product experience. We hope to see similar results in the Indian market as well,” said Samir Gupta MD, Continental Tires