Goodyear Lubricants Forays Into Sri Lanka Market

Goodyear lubricants has announced that it will be available in Sri Lanka, expected to launch in February 2021.  Goodyear and leading lubricants manufacturer Assurance Intl Limited launched a new line of engine oils recently in India under their collaboration. To complement Goodyear’s tire product portfolio, this time the product line has been introduced in Sri Lanka which consisted of a vast domain of lubricants for multiple vehicles including greases, brake fluid, transmission oil, tractor oil, diesel exhaust fluid, gear oil and hydraulic oils.

After adding lubricants section to its product profile, The Goodyear Tire & Rubber Company in collaboration with Assurance Intl Limited to mass-produce, source and distribute Goodyear branded lubricant products. Besides serving all kinds of vehicles, Goodyear has swooped into automotive lubricants component, resulting to the introduction of high-performance premium quality genuine oils latterly, in Sri Lanka and Colombo respectively. The country’s automotive lubricants market is huge and lucrative, and major shares are held by the public sector oil companies which also run fuel pumps.

Sanjay Sharma, Country Head India - Sales, Marketing & Operations, (Assurance Intl Ltd-Goodyear Lubricants) while addressing the press said, “We are anticipating assertive reviews for the lubricant collection because of its advanced additive technologies, designed exclusively to generate quality performance in all kinds of vehicles, including commercial and passenger vehicles and two-wheelers as well. Moreover, Assurance Intl Limited is consistently trying to improve the performance of all products through the development of a proprietary type of synthetic based oil. Using the most advanced formulation, the products are fully tested in laboratory and fields and the lab ensures that all products are examined before leaving the blending plant. Also all products are guaranteed to perform as per API (American Petroleum Institute) specifications, which makes it dependable.”

All these products would be manufactured at two arrangements as of now, one in Mumbai, and the other in Haryana. While Assurance Intl Limited. will look after all manufacturing, marketing, distribution and after-sales assistance to consumers. Goodyear US headquarters would make the final approval of all products, product development and other supports under this collaboration.