Kia Motor Records 74% Y-o-Y Growth In August 2020

Kia Motors India has registered sales of 10,845 units in the month of August 2020. Owing to the recovery of demand in the domestic market since resuming operations after the lockdown, Kia Motors India has been able to consolidate its position as one of the top 5 car manufacturers in the country. The company also marked 1 Lakh unit sales of Seltos in less than a year’s time. Seltos achieved 10,655 units of sales in August 2020, establishing itself as one of the bestselling SUVs in India. 

Kia Motors began its sales in India in August 2019 with its debut product, the Seltos. With a steady increase in demand, Kia Motors India has registered 74% surge in Y-o-Y sales as compared to 6236 units last year. Within just 1 year of commencement of sales in India, Kia motors have acquired almost 6% market share in the passenger vehicle segment with only two products – Seltos and Carnival in the market. Besides, Kia has been a trendsetter for future technology with over 50,000 active connected cars on the roads, the only brand in India to achieve this milestone.

Commenting on the first-year sales achievement, Kookhyun Shim, Managing Director & Chief Executive Officer, Kia Motors India said “The Indian consumers have been very welcoming towards Kia Motors as we became the fastest automaker in India to reach over 1 lakh sales in just 1 year. This milestone is a great success as well as a testament to consumer’s trust in the brand and products. This instills more confidence in us and brings in motivation to build a robust product pipeline, which addresses the changing needs of Indian consumers.”

“Inspired with the success of Seltos; we are proud to present our third product for India – Sonet which is not only locally manufactured but exclusively manufactured in India too. Sonet is specially designed for Indian consumers who are young at heart and are risk-takers, trendsetters, and highly connected individuals. With 30+ segment-best features and Kia’s renowned design language, quality and reliability, we are confident of recreating history with Sonet which is slated to be launched on the 18th of this month. Also, we are initiating our plan to establish India as an export hub with Sonet, catering to 70+ countries from our state-of-the-art Anantapur manufacturing unit”, he further added.

Kia Motors India is all set to revolutionize the automobile industry with the launch of its third offering in the Indian market, the Kia Sonet. The made-in-India for the world Kia Sonet has already set new records in the category with 6,523 bookings on the first day. Offered first to Indian customers, the Sonet is being produced only at the state-of-the-art manufacturing unit at Anantapur. The company has already resumed the second shift at its plant to smoothly cater to the increasing demand of the Kia cars in the Indian market. Establishing India as an export base for over 70 markets including the Middle East and Africa, Latin America, and Asia, Kia is preparing for a strong response for the Sonet across markets.

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