Lamborghini Appoints Francesco Scardaoni As Asia Pacific Head

Lamborghini announced that Francesco Scardaoni will be responsible for leading the Asia Pacific team as Region Director, overseeing the regional sales, marketing, and aftersales operations and ad interim continues to manage the role of Managing Director of the Chinese mainland, Hong Kong and Macau.

Francesco Scardaoni takes over from Matteo Ortenzi, who returns to Lamborghini’s Headquarters assuming the responsibility of Product Line Director Aventador. Mr. Ortenzi has been part of the Lamborghini team for 16 years and he has held various roles with increasing responsibility, before being appointed as Chief Executive Officer of Asia Pacific in April 2018. 

Francesco Scardaoni holds a degree in Mechanical Engineering from the university in Bologna. Mr. Scardaoni joined the Lamborghini team in 2009 as After Sales Area Manager for Southern Europe and the Middle East and subsequently took on the Country Manager role for Latin America, Canada and Italy. In 2013, he became the Head of Parts and Accessories of Lamborghini’s Headquarters and relocated to Beijing as Managing Director of Automobili Lamborghini Chinese mainland, Hong Kong and Macau two years later.