Mahindra Thar Crosses 15000 Bookings

Mahindra & Mahindra has announced that All-New Thar has now crossed 15,000 bookings, since its launch on October 2, 2020.

Today 57% of all buyers of the All-New Thar are first-time car buyers and a significantly large share of all bookings are for the Automatic variants, the company said.

Since its launch on October 2, 2020, the All-New Thar has received over 65,000 enquiries and more than 8 lakh website visitors, it added. 

Commenting on the booking milestone, Veejay Nakra, Chief Executive Officer, Automotive Division, Mahindra & Mahindra Ltd. said, “We are delighted with this overwhelming response received for the All-New Thar, having crossed 15,000 bookings as on date. What is particularly interesting is that there is an acceptance of the All-New Thar amongst a larger base of lifestyle seekers, beyond the traditional lovers of this iconic brand. Given this overwhelming response, we are substantially ramping up our capacity”.