Maruti Suzuki’s Ciaz Becomes The Best Seller In Its Segment
Maruti Suzuki’s Ciaz has emerged as the best seller in its segment for the third consecutive year. The popular offering from Maruti Suzuki clocked 30% market share and crossed over 46,000 units in 2018-19.
Ciaz has sold over 2.56 Lakh units cumulatively since its launch in 2014. The top end variant of Ciaz contributes 48% to its total sales. Ciaz’s signature color NEXA Blue contributes over 31% to its total sales, a testament of customers appreciating innovation.
Expressing gratitude to customers for making Ciaz a blockbuster, Mr. R.S Kalsi, Senior Executive Director, Marketing & Sales, Maruti Suzuki India, said “Ciaz has witnessed a resounding success in the highly competitive premium sedan segment. With a staggering 30% market share in 2018-19, Ciaz has been a preferred choice for the aspirational and evolving consumers who have the drive to excel.”
Recently, Maruti Suzuki refreshed the Ciaz with the revolutionary new 1.5-liter engines both in petrol with next-generation Smart Hybrid and diesel with 6-speed manual transmission. The new engines offer improved performance, best in class fuel efficiency, enhanced torque and power with refined NVH performance.
