Nissan Magnite Receives 32,800 Bookings; Hikes Price Of Base Variant

Nissan India has announced that Nissan Magnite will continue to be available at the special introductory prices on most of the variants till further notice. 

Nissan Magnite, with over 32,800 bookings and 1,80,000 enquiries since its launch a month ago on December 2, 2020, has had an overwhelming customer response having ignited consumer interest across buyer segments of SUV, sedan and hatchback. Moreover, drawing emphasis on the safety & security of the made-in-India Nissan Magnite SUV, it was awarded a 4-star on the  crash test rating by ASEAN NCAP, the company said.

To shorten the delivery period to 2 to 3 months, the plant production capacity is being enhanced by introducing a third shift by employing over 1000 people to staff the manufacturing plant in addition to employing more staff at the dealerships to attend to the customer requests. This decision is aimed at reducing the waiting period for all variants so that more and more customers get to enjoy the all-new Nissan Magnite at the earliest, it added.

Ashwani Gupta, COO Nissan Motor Company, said “ The overwhelming positive response we have received for the all-new Nissan Magnite is a great testament to Nissan’s commitment to driving innovation in India through world class design, product technology and manufacturing. We are happy to reinforce our industrial strategy with a third shift to meet increasing customer demand. We hope to continue our contribution to the manufacturing and industrial sector in the country and help create further job opportunities during this uncertain period.”

Commenting on the decision, Sinan Ozkok, President, Nissan Motor India said, “Our endeavour is to enhance our customers’ satisfaction through shorter waiting period of two to three months. This requires additional employment to increase the production and delivery capacity. We are hiring more than 1,000 people in our plant and we have already reinforced our dealer network team. We will also be passing all the benefits of economies of scale to our customers for their belief in the Big, Bold, Beautiful and Carismatic SUV by the continuity of our introductory prices.”

“Nissan India has reached a colossal milestone with the launch of the all-new Nissan Magnite. Our brand philosophy of keeping the customer at the centre of everything we do enables us to create a game changer with a revolutionary value proposition. Customers have given their overwhelming response with record level of bookings and as our token of our appreciation, we would like to continue the special introductory price till further notice.” said Rakesh Srivastava, Managing Director, Nissan Motor India.