Saft India Introduces Saft Urja Brand

Saft has announced the launch of Saft Urja brand as the new name for its products manufactured and sold from its subsidiary in India.  Adding to its existing product portfolio, Saft India is further gearing up to introduce new products for maintenance-free industrial applications and off-grid solar applications, showing its commitment to sustainability through innovative approaches and reliable renewable energy.  

Franck Cecchi, Executive Vice President for Saft’s Industrial Standby business, says: “India is strategically important and exciting for Saft. We have a strong presence here and we’ve built up a solid brand awareness over the past 14 years now. India benefits from a high potential fast-growing battery market, with average annual estimate growth of 9% in the coming five years.” 

Arindam Majumdar, Chief Executive Officer of Saft India adds: “We are confident for the future. Urja means energy in Sanskrit, so by branding our products under the name of Saft Urja, we are reflecting the spirit of the country and showing Saft’s positive energy.” 

To leverage on the “Make in India” program driven by the Indian Government, Saft India is extending the production capacity by 20% at its factory in Bangalore. The site follows the quality standards and procedures established across all Saft’s plants throughout the globe. Those standards provide high reliability and efficient operation for the Indian market.