Ultraviolette Unveils First Experience Centre; Starts Deliveries Of Limited Edition F77s

EV Startup, Ultraviolette has opened its first-ever futuristic experience centre - The Ultraviolette Hangar in Bengaluru. Spanning over 10,000 sq. ft, the experience centre will serve as the brand’s flagship retail touchpoint while creating a highly immersive experience for customers and motorcycle and technology enthusiasts. 

Bringing forth the deeply rooted aviation DNA of the company, the Ultraviolette Hangar offers a thrilling experience to visitors with flight-simulator technology to let them experience the pure adrenaline rush one enjoys while riding the F77. This allows the visitors a taste of the F77 experience while bringing them closer to the brand’s DNA. 

The experience centre also comes armed with technologies such as interactive displays and virtual and augmented reality zones. This opens up a hyper-real immersive environment, further augmenting Ultraviolette’s advanced innovations and the design philosophy of the F77. 

Further enriching the experience, the Ultraviolette Hangar also houses dedicated spaces for an exclusive range of performance gear, accessories and branded merchandise. In addition, the uniquely designed UV Cafe inside the Hangar will enable customers and visitors to engage with the brand deeply.

With the unveiling of its first experience centre, Ultraviolette has also kick-started the deliveries of its top-of-the-line F77 Limited Edition. All 77 units of the top-of-the-line variant were sold out in just two hours following the commencement of bookings in November 2022. 

Commenting on the Ultraviolette Hangar launch, Narayan Subramanian, Co-founder and CEO of Ultraviolette, said, “The Hangar is designed in line with the F77’s benchmark of stunning design and technology while redefining the purchase journey and customer experience. This is the first step towards our next phase of growth, and we are working on setting up 15 such Ultraviolette Hangars across the length and breadth of India this year.”

Starting with Bengaluru, Ultraviolette is expanding its physical touch points across the country with its retail partners. Interestingly, the premises of the first-ever Ultraviolette Hangar in Bangalore is also a home for the R&D centre of the F77. 

Niraj Rajmohan, Co-founder and CTO of Ultraviolette, added, “Since the launch of the F77 in November 2022, we are seeing a tremendous level of interest from prospective customers and EV enthusiasts to understand the F77s technology and appreciate its design.”

Ultraviolette has recently launched the F77, which is available in two variants, the F77 Original and F77 Recon, at a starting price of Rs 3.8 lakhs, ex-showroom, Bangalore.