VOGO Announces New Brand Direction ‘Freedom to Go’

VOGO, a tech-enabled, self-ride two-wheeler rental service, introduces new brand positioning ‘Freedom to Go’, committing to provide uncompromising mobility solutions to daily commuters embracing flexibility, freedom & affordability. With this new approach, VOGO highlights that it not only aspires to provide safe & reliable mobility solution but also takes a culturally progressive stand, connect with customers emotionally & fuel their journeys & growth.

As part of this initiative, VOGO has also released an inspirational video showcasing how Indians are always on the move. Additionally, the company has made a pledge to offer uncompromising mobility & help them unlock new opportunities. The video has been released on VOGO’s social media pages including Twitter, Facebook and Instagram.

Talking about the new brand direction, Anand Ayyadurai, Co-founder & CEO, VOGO said, “While on the face of it, the urban commute landscape is an ocean of choices, but when it comes to actually availing one, there is always a challenge on one or more of flexibility, freedom & affordability. These compromises constrain your mobility & limit your potential. A young India that's demanding, restless & raring to go deserves an uncompromising mobility solution that truly unlocks its potential”.

With the commitment to ‘freedom of mobility’, VOGO has outlined the following business strategies:

• VOGO intends to bring services closer to the customers by increasing the number of docks
• The company is also investing extensively in technology to build a seamless, hassle-free experience for customer
• Introducing new products like ‘Flexi keep’ offering further flexibility & freedom to users to customize their plans
• To provide safe ride to customers, VOGO has taken 4-step sanitization and providing safety kit to it’s consumers

Padmanabhan Balakrishnan, Co-founder & COO, VOGO says that “Our aim is to ease the challenges faced by urban commuters by providing a progressive commute options for New India. VOGO aims to give the riders head-start in the race, by offering assured availability of reliable vehicles at affordable prices that enable uninhibited mobility & open up new possibilities”.