Gulf Oil On Boards Indian Women's Cricket Team Vice Captain As New Brand Ambassador
Gulf Oil Lubricants, a Hinduja Group Company, has on-boarded popular Indian women cricketing star and current vice captain, Smriti Mandhana, as its new brand ambassador. With this, Gulf Oil becomes the first company in the lubricant space to appoint a woman cricketer as ambassador to represent the organisation and its ethos.
Mandhana will join the pantheon of famous cricketers and current brand ambassadors Mahendra Singh Dhoni and Hardik Pandya.
Commenting on the decision to rope in a brand ambassador, Ravi Chawla, MD & CEO at Gulf Oil Lubricants said, “The remarkable Smriti Mandhana was a natural choice for us as she shares a lot of synergy in values with Gulf Oil. We have a long history of associating with top athletes in the country. Smriti undoubtedly enjoys a high level of popularity & credibility in the cricketing world at large. We believe this association will help us connect with consumers across the spectrum, male and female audiences alike, reinforcing our brand philosophy and enhancing our engagement with the sport of cricket.”
With the addition of Mandhana to its group of ambassadors, the organisation has taken cognisance of the changing consumer demographics, determined to appeal and cater to the new developing customer landscape in the segment.
The company says that the new woman youth icon, Smriti, is the ideal brand ambassador as she embodies Gulf Oil's strong sporting heritage, and her commitment to outperform is in line with the organisation’s values.
Speaking on the association, Mandhana shared, “Gulf, as a brand, has a long-standing association with performance sports and I am proud to be a part of the brand that has a great following among a young consumer base. I am thrilled to be joining MS Dhoni and Hardik Pandya in the lineup and look forward to our journey together.”
