Uber Teams Up With Shadowfax To Accelerate Moto Growth Across India
The partnership will also enable Uber to launch Uber Moto operations in many new towns where it doesn’t yet operate
A ridesharing platform, Uber has partnered with Shadowfax, a two-wheeler logistics fleet and a provider of express parcel delivery services & value-added solutions, to drive growth of its two-wheeler category Uber Moto, across India. This industry-first partnership will strengthen Shadowfax's position as the most diversified Third-Party Logistics (3PL) provider, with over 2 lakh active two-wheelers now powering Uber Moto as well. By integrating Shadowfax’s fleet, Uber aims to expand its supply pool of drivers and service coverage while improving reliability for riders seeking fast and affordable bike-sharing options for their commute.
The integration is breaking new ground for Uber in an exciting space of growth for ridesharing and is already live across multiple cities. It is also helping create additional earning opportunities for drivers working with Shadowfax while unlocking a substantial supply pool for Uber Moto. The partnership will also enable Uber to launch Uber Moto operations in many new towns where it doesn’t yet operate by leveraging the supply pool of drivers working with Shadowfax that operates in over 2500 cities and 18,000 pincodes across India.
How does the 3P Partnership work?
When riders request an UberMoto on the Uber App:
Shadowfax drivers can now access both Uber Moto rides and other deliveries - switching between deliveries and rides while working using the Shadowfax app.
Commenting on the partnership, Arnab Kumar, Director, Business Development, Uber India and South Asia, said, “The integration with Shadowfax is yet another example of business model innovation that will push the boundaries further and faster to lead bike taxi growth in India. Creating a win-win strategy for all - this partnership with a third-party logistics provider will materially unlock the supply of two wheelers on Uber while creating additional earning opportunities for drivers on the Shadowfax platform.”
The use of 3P Tech integration is a first for Uber in India - the same technology has been used to integrate with the yellow cabs in New York. Shadowfax has integrated with Uber’s third party (3P) application programming interfaces (APIs) which will result in routing Uber trips to the Shadowfax driver app at the backend, while the booking interface for riders will continue to be that of the Uber app.
Praharsh Chandra, Chief Business Officer and Co-founder at Shadowfax, shared, “Through this unique integration, we are set to become the most diversified 3PL player in India, offering the first app where all forms of earning opportunities are available. Our 'One app, all opportunities' platform will empower our partners to tap into new streams of income, whether through last-mile deliveries or mobility solutions like UberMoto.”
