Castrol India Launches Family Connect Initiative
Castrol India has announced a Family Connects initiative to spread road safety awareness among families of truck drivers. The first event held in Ajmer, as part of the Castrol Sarathi Mitra CSR program, witnessed a gathering of over 400 people including spouses and children of truck drivers where they shared personal experiences about driving safety and pledged to extend this message across the community.
The Castrol Sarathi Mitra Family Connect initiative includes specially curated sessions packed with entertaining games, skits and interactive sessions, for the truckers and their families. These sessions are focused on safe driving themes including night driving, the importance of rest and breaks, usage of seat belts and non-usage of mobile phones. Many drivers also shared how the Castrol Sarathi Mitra program has positively impacted their everyday lives and brought pride to their profession. Some of them were felicitated for following safe driving practices and creating awareness about driving safety amongst others in their community.
Commenting on this occasion, Omer Dormen, Managing Director, Castrol India said, “With an aim to empower people who matter most to the trucker, we have launched Castrol Family Connect to raise the awareness quotient of the families of truck drivers on safe driving. We hope that this will help influence the right driving behaviors amongst the truckers so that they continue to keep India moving, but more safely.”
On this occasion, Castrol India also announced two new Sarathi Mitra centers which are to be opened shortly in Lucknow and Bengaluru taking the number of Castrol Sarathi Mitra centers to seven across India. With the Lucknow and Bengaluru centers aiming to train and upskill over 6,000 truck drivers in the next 12 months, the program aims to impact a total of 150,000 truck drivers by 2020.
