Droom Launches 'Droom Bindaas Ghoom Let’s Go Green’ Campaign

Droom has introduced its ‘Droom Bindaas Ghoom Let’s Go Green’ campaign.  As part of this campaign, each and every employee pledged to curb the evils of pollution by planting 1000+ saplings of the Hypoestes variety all around the Droom Campus in Gurugram.

Through this campaign, the brand seeks to strengthen the global-scale ‘Go Green’ initiative by lending its wholehearted support to the same. Hypoestes is a polka-dotted plant species that is well known for its oxygen-enriching ability and was therefore selected for this intensive green plantation exercise by Droom.

Commenting on this campaign, Sandeep Aggarwal, Founder and CEO, Droom remarked, “At Droom, we are deeply passionate about and proactive towards contributing to those causes that bring about a positive impact on the community and the environment. For instance, we have previously initiated and partaken in several such drives, including our ‘Talking God’ campaign which dealt with road rage and the ‘Ambulance First’ campaign to encourage responsible driving. Our ‘Droom Bindaas Let’s Go Green’ campaign is an important exercise in the same direction. The campaign has been quite successful and enriching already, as Droom Campus recently established itself as one of the cleanest and greenest office premises in the country. As corporates, it is our moral responsibility to contribute to the society that we thrive in, and I hope other organizations realize the same and commit themselves to such meaningful causes as well.”