Honda’s National Road Safety Awareness Program Enters Delhi

Honda Motorcycle and Scooter India Pvt. Ltd.’s (HMSI) bought its National Road Safety Awareness program to Delhi and sensitized over 2,200 students of Universal Public School.

Spread over 3 days, Honda’s National Road Safety Awareness program covered important topics of traffic rules & road discipline to help school children grow up to be a law-abiding citizen. Since the national flag-off of this social responsibility program 10 months ago, Honda 2Wheelers India has educated more than 2.30 Lac school & college students in over 100 cities on road safety.

Speaking on Honda’s commitment towards sensitizing kids on road safety, Prabhu Nagaraj, Vice President - Brand & Communication, Honda Motorcycle and Scooter India Pvt. Ltd. said, “Safety is Honda’s top priority. As a responsible corporate in the mobility business, we are pro-actively inculcating safe riding habits in the society. The National Road Safety Awareness initiative is a step towards transforming children of today and a safer future for tomorrow. At Honda, we are delighted to reach over 2,200 young students of Delhi who have not only taken safety pledge themselves but will further spread the message as road safety ambassadors to their families too.”

Honda’s National Road Safety Awareness program made learning fun yet scientific through:

1.    INTERACTIVE SESSION: Honda’s specially trained road safety instructors educated children about the do’s and don’ts while commuting on a school bus and cycling.

2.    PRACTICAL LEARNING: 9 to 12-year-olds learned how to ride their cycle safely, or as a pillion on two-wheeler and importance of safety gear on roads. To make this learning more practical and fun, children got to learn on the specially imported CRF50 motorcycles.

3.    SCIENTIFIC THEORY LEARNING MODULE: Safety riding theory session was conducted for the kids of 13-17 years as well as teachers.

4.    SPECIAL RIDER TRAINING ACTIVITY: For 16+ year children, special rider training activity was executed under the guidance of Honda’s trained safety instructors.

5.    LEARNING BECAME FUN Honda also conducted fun educational activities like road safety games and quizzes on a daily basis so that young school children learn about safe riding a fun way. 4 to 5-year-olds were taught the basic do’s and don’ts on-road usage by pictures and comics.