Kia Motors Announces 'Lucky Drive to Seoul' Contest

Kia Motors has announced its ‘Lucky Drive to Seoul’ contest in India. The Korean automaker will select 10 lucky winners and send them on a fully sponsored trip to Seoul, South Korea for the K-Pop cultural event with one companion each. The winners will get a once-in-a-lifetime opportunity to witness Korean culture, food, K-Pop and get the Kia brand experience and a special meeting with the BLACKPINK - YouTube’s most subscribed K-Pop girl group - band members.

Talking about the contest,  Manohar Bhat, Vice President and Head – Sales & Marketing, Kia Motors India said, “We, Indians have emerged as one of the biggest admirers of K-Pop around the world of late, and with Kia’s ‘Lucky Drive to Seoul’ contest, we want to bring them closer to the authentic K-Pop culture. This will be a highly competitive contest and I would like to call out all the K-Pop fans to try their luck and showcase their love for K-Pop, BLACKPINK and Kia Motors. Through this initiative, we aim to offer a unique platform for the young and trendy audience to truly experience the K-Pop phenomena and bring them closer to the true Kia brand experience”

The applicants can start participation for Kia’s ‘Lucky Drive to Seoul’ from 25th October – 6th November. As part of the contest entry process, applicants would need to complete 3 participation steps to be selected as one of the winners. Applicants would be required to submit a video entry - showcasing their love for the K-Pop culture it can be a dance video or a lip-sync on a K-Pop song. Upon completion of this step, the candidates will be asked to share the entry on Facebook or Instagram by tagging Kia Motors India using the #KiaLDTS & #KiaSeltos hashtags. The entries will be shortlisted and judged by Kia Motors India Officials followed by the announcement of winners on the 10th of November 2019.