Mahindra BLAZO Series Strengthens Its Position In Segment
Mahindra Truck and Bus (MTB) has announced that its BLAZO range of trucks has become the market leader in terms of mileage within the trucking industry. The BLAZO range of trucks has achieved this distinction in just 3 years of its launch and is currently selling at a premium in comparison to other market players.
MTB is now consolidating its position with the launch of its BSVI range of products which is well on track. It is also working on simplifying BSVI for its customers, an integral part being 80% parts remaining unchanged from the BSIV variant.
The company has also launched the BLAZO X 49 Rigid MAV truck in the 16-wheeler category. In the recently launched ICV (Intermediate Commercial Vehicle) segment, MTBD’s FURIO has seen unprecedented success by emerging as the 4th player in the 12 tonnes and 14-tonne segments. The company has recently launched 3 more variants to its portfolio and will launch 18 more variants in the ICV segment from 5 to 18 tonne. All of these would be BSVI compliant.
Speaking on the developments, Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra Ltd., said “With the HCV segment going through tough times, we felt the need to constantly innovate to stay ahead of the curve. This has resulted in the BLAZO meeting with unparalleled success with regard to mileage which is a win-win for its owners. We are on track to being BSVI complaint with a wider range of truck and buses, simplified new technology and the unique customer value proposition of guaranteed higher mileage”.
Vinod Sahay, CEO, Mahindra Truck and Bus Division, Mahindra & Mahindra Ltd. mentioned, “Continuing with our disruptive customer value proposition of mileage guarantee, the new BLAZO X 49 Rigid MAV truck in 16-wheeler category ensures that customers save more and earn higher due to higher mileage and payload. Our newly launched ICV range, FURIO has been acknowledged by the customers and with the launch of 18 new variants in the coming months, we hope to be a full-range player in this segment. We are excited to commercially launch our CRUZIO range of long platform overhang (LPO) buses in the employee & school segments”.
The company has emerged as the number 3 player in the haulage segment (Multi Axle Vehicle & + Tractor Trailer), in H1 FY20 across major markets such as Mumbai, Delhi, Gujarat, Rajasthan, West Bengal, Himachal Pradesh and Jammu & Kashmir and North East region.
