MG Motor India Signs Up 6 More Start-ups Under “MG Developer Program & Grant”

MG Motor India has announced that it has signed up 6 more start-ups for its ongoing MG Developer Program & Grant. The 6 finalists include Highway Delite, Socialcore, InCabEx, CamCom, ClearQuote, and the Alexa-based project Meeseeks. The start-ups will receive a grant and mentoring from technology experts and may get an opportunity to work directly with specialized MG teams on selected projects.

The overall objective of the program is to support the local start-up community by creating a specialized grant. The brand intends to indigenously foster innovation and contribute towards the development of the start-up ecosystem in India, thereby holistically contributing to the society, said the company.

The MG Developer Program & Grant is a part of the carmaker’s focus on innovation as a core pillar of the organization. Launched in partnership with several tech giants including Adobe, Cognizant, SAP, Airtel, TomTom, Unlimit, and others, the program aims to nurture ground-breaking solutions within the Indian urban mobility space, it added.

Speaking on the development, Rajeev Chaba, President & MD, MG Motor India said, “MG thrives on innovation and has developed a symbiotic relationship with the Indian start-up ecosystem. Our goal is to indigenously develop a comprehensive, sustainable, and smart infrastructure for urban mobility in our country. The MG Developer Program has received an overwhelming response and we welcome all teams who have been signed as a part of the initiative. We look forward to mentoring and closely working with them. MG will also explore synergies with these start-ups and may deploy their solutions in its upcoming vehicles.”

The program had received over 300 entries, out of which, 60 teams were shortlisted in the first round. These teams were provided mentorship by 25 industry experts including MG India’s leadership as well as its technology ecosystem partners, making it one of the largest mentoring programs’ in the automotive segment.

Amongst the selected candidates, Highway Delite is India’s first free travel app to make highway travel and road trips both safe and fun. Meeseeks leverages Alexa/MG’s Voice Assistant to digitally manage and improve customer’s service experience.

Socialcore uses Artificial Intelligence to enhance customer interactions with sales improvement and cost reduction, while InCabEx creates a better in-cabin experience by personalizing car profiles as per users’ preferences.

CamCom is an AI-based start-up that provides defect and damage assessment while ClearQuote generates repair estimates via images/videos of a damaged car.

The 6 start-ups will be joining the already signed companies including Voxomos, Driftly, and Innvolution under the MG Developer Program & Grant.