Stellantis India Takes Digital Route To Deliver Seamless Omnichannel Customer Experience For Citroën & Jeep

Stellantis India is expanding its seamless customer experience both for Citroën and Jeep, with a High-Definition 3D car & accessories configurator, integrated finance & insurance calculator, and an online trade-in facilitator. Through its phygital network, the brands have developed an omnichannel purchase experience for its customers in line with its ‘AnyTime, AnyWhere, AnyDevice, AnyContent’ (ATAWADAC) offering. 

“For Stellantis, being an early adopter of digitalization has enabled us to bridge the online to offline gap seamlessly into the consideration process for our customers making their purchasing experience quite smooth. Our digital platform is well integrated with partners like dealerships, car portals, and search engines to offer a seamless and cohesive customer experience throughout the ecosystem. The High-Definition 3D car configurator deployed for both the brands acts as a backbone to the buying experience and plans are afoot to expand the Made in India solution in the Asia Pacific region,” said Roland Bouchara, CEO and Managing Director - India, Stellantis.

The brands have set up 88 (65 Jeep + 21 Citroen) phygital showrooms and the traction on brands website have been increased by 66.7 percent. Over 700,000 customers have experienced the configurator since March 2021 and over 700 sales consultants trained on the 3D car configurator as a Sales Conversion Tool. Along with this, brands have registered a 300 percent increase in direct online sales.