WardWizard Launches New Brand Campaign #BharatkaJoy

WardWizard Innovations and Mobility, manufacturers of the electric two-wheeler brand, ‘Joy e-bike' has unveiled its new brand campaign #BharatkaJoy with the anthem ‘Saath Chalein’. 

Capturing the emotions of millions of Indians across different landscapes, the campaign is divided into multiple phases focussing on different layers of humanitarian connections like ‘Joy of giving’, ‘Joy of caring’, ‘Joy of Celebrations ‘, etc. Which will continue throughout the year. 

The first phase of the campaign showcases the diverse culture of India united under the emotion of Joy along with the technological phrase ‘Desh le raha he Electric Angdai’. It further exhibits the happiness of every Individual which they garner by doing something for their country.

Speaking on the new campaign, Yatin Gupte, Chairman & Managing Director, Wardwizard Innovations & Mobility., said, “Our new brand campaign is dedicated to bringing a sense of joy and happiness. The film captures diverse cultures along with the moral values that depict the story of each region and its traditions. This campaign further highlights the electrifying evolution that the country is going through for a healthier environment as well as our intent toward sustainable today and tomorrow. Ushering the positivity and power, our new anthem ‘Saath Chalein’ will resonate with the aspirations of all Indians.” 

Showcasing the great unity of East, West, South, and North India, the anthem will be released in 4 other languages including Hindi, Bengali, Telegu, Kannada, and Malayalam. The campaign will be having a 360° platform media approach, comprising Digital, Television, Social Media, Print, and Outdoor to reach the maximum possible number of TG of Joy E-Bike.

Link to the Film: Saath Chalein | Bharat Ka Joy | Joy E-bike