Yamaha Opens Three New Blue Square Premium Outlets In Mumbai

To strengthen its premium retail footprint in the Indian market, India Yamaha Motor (IYM) has announced the opening of its first set of 3 new Blue Square outlets in Mumbai, Maharashtra. All the 3 Blue Square showrooms - Swastik Auto in Ulhasnagar, Dolphin Auto in Saki Naka, Mumbai, and AIMS Yamaha in Manpada, Thane are designed to offer end-to-end sales, service, and spares support; and embed Yamaha's racing DNA. 

Swastik Auto and Dolphin Auto are 3S facilities spread across 1233 sq.ft and 1518 sq.ft. respectively. While AIMS Yamaha’ is a 1S facility covering 1010 sq.ft. 

Yamaha’s Blue Square showrooms are designed to define the legacy of Yamaha’s role in global motorsports with ‘Blue’ characterising the brand’s racing DNA and ‘Square’ defining an entry into the world of Yamaha. The ‘Blue Square’ outlet carries forward Yamaha’s racing DNA through a visual and exhibitory outline seen on the exterior porticos of the outlet and a Blue-themed interior. 

Apart from the Aerox 155 that is exclusively sold through Blue Square, the premium outlets also showcase an attractive display of other Yamaha motorcycles and scooters followed by genuine accessories, apparels, and spare parts. The showrooms also serve as a platform for customers to be a part of Blue Streaks rider community, through which they can engage with fellow Yamaha riders and experience their Yamaha machines together.

With the newly launched outlets, Yamaha currently has 5 Blue Square showrooms operational in Maharashtra. With these newly launched showrooms, the premium Blue Square showroom footprint across India stands at 73 outlets.