Assurance Intl Extends Licensing Collaboration With Goodyear Tire

Assurance Intl, an automotive lubricant and component manufacturer, has extended their licensing collaboration with Goodyear Tire & Rubber Company, a tire and rubber manufacturing company based in Akron, Ohio, USA. This enhanced licensing collaboration introduces new categories in wiper blades, spark plugs, fuel additives, car care products and car accessories, and is set to launch in India and other Asian markets by October 2024.

This collaboration aims to leverage the strengths of both companies to provide a comprehensive range of products that cater to the evolving needs of automotive consumers. The new product line will include high-quality car accessories and premium car care solutions designed to enhance vehicle performance, aesthetics and longevity.

“By expanding our product offerings, we are not only reinforcing our commitment to quality and innovation but also addressing the diverse needs of our customers in the rapidly growing markets of India and Asia,” said CEO of Assurance Intl, Mukesh Sharma.

Key Highlights of the Extended Licensing Collaboration:

Expanded Product Categories: The collaboration now includes wiper blades, spark plugs, fuel and engine additives, advanced car care products like cleaners, polishes and protective treatments, a variety of car accessories such as seat covers, floor mats, car organisers and many more products.

Focus on Developing Markets: Targeting India and other Asian countries, this initiative aims to capture the growing automotive market in these regions by meeting the increasing demand for reliable and innovative automotive solutions.