Zoomcar unveiled a new product category on its platform called the Thrift Store, offering up to 50 per cent lower pricing for same-day bookings and up to 30-45 per cent off for next-day bookings. Zoomcar is available across 45+ cities in India, including delivery to guests at transit points like airports and railway stations, with a portfolio of cars across categories: hatchbacks, sedans, MUVs, SUVs, EVs, and luxury cars.
Greg Moran, CEO and Co-Founder of Zoomcar, said, "We want to put the pedal to the metal with Thrift Store, where guests can experience the freedom of spontaneous self-drive travel. It is a game changer for our local hosts, making their cars instantly available for bookings while maximising their earnings and contributing to a more sustainable and efficient car-sharing ecosystem. This is not a one-time marketing campaign but an always-on product offering, as Zoomcar remains fully committed to making the self-drive experience not just convenient but also fully affordable to the everyday consumer.”
Compared to cab rentals, which typically have surge pricing for immediate demand, local hosts on the Zoomcar platform can opt into this feature to increase the usage of their vehicles during the weekdays with the expectation of increasing their overall earnings.
Adarsh Menon, President at Zoomcar, said, "Zoomcar’s Thrift Store is our solution to offering one of the most convenient and cost-effective travel options, especially given the freedom and privacy of self-drive. We want our customers to feel confident while driving a car worry-free without the fear of unexpected costs, breaking the bank, or even owning it. For the hosts, it is our endeavour and promises to provide them with an increase in bookings and sustained income.”