Spark Minda Forays Into Consumer Space With The Launch Of Protective Head Gears

The flagship company of the Spark Minda Group, Minda Corporation has launched 17 helmet models with 145 variants in the Indian retail market. The launch marks Spark Minda’s foray into the B2C space at a time when India is emerging as the largest and fastest growing helmet market globally. 

During the next few years, the company plans to add 200+ distributors and open exclusive Spark Minda branded outlets across the country, making the distribution network more robust. The Protective Head Gear will be available across three customer segments- Economy (Knight series), Mid (Garrison series) and the Premium (Armored series) category. 

Spark Minda has also announced the launch of 1500 fiber parts (Plastic-molded, painted components for two-wheelers) to meet the growing demand of 2W riders across the country. This number is targeted to increase to 2400 in the next two years, representing the largest range of fiber parts available in the country. 

Ashok Minda, Chairman and Group Chief Executive Officer of Minda Corporation said, “The last six decades have seen Spark Minda ushering industry leading solutions in the automotive industry. Our foray into the consumer business category will not only make us a part of this iconic growth story of the country, but also reinforce our commitment to provide the highest standards of safety for 2W riders across the country."

Neeraj Sharan, CEO, Aftermarket Division, Minda Corporation said, “India is world’s biggest helmet market with 40-45 per cent of the sector still being served by unorganised players. The launch of this extensive product range will bring significant disruption and help us become one of the leading players in the helmet segment. Going forward, the company plans to expand the merchandise portfolio by launching a range of new products and have the largest range of Fiber parts for our 2W riders in the country.”